Choose one of the following products: line of furn...

  • Choose one of the following products: line of furniture manufactured from recycled and reclaimed materials, custom designed jewelry, handicraft supplies, or talk radio show.
    • Select a distribution strategy for the product you chose.
    • Describe specifically where and how your product would be sold.
    • Describe the reasons for your strategy.
  • From Case Study 12.3, analyze the distribution strategies for broadcast and cable TV, Internet programming, and advertisers. Propose how these strategies might converge.

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