Concern for survival, growth, and profitability: I...

COCA COLA CASE STUDY

Paper instructions:
Complete a case study of Coca Cola Corporation. A formal, in-depth case study analysis requires you to utilize the entire strategic management process. Assume your group is a consulting team asked by the ABC Corporation to analyze its external/internal environment and make strategic recommendations. You must include exhibits to support your analysis and recommendations.
The case study must include these components:
•    6 pages of text plus the exhibits
•    Cover page (must include the company name, your group name, a list of the active team members and the date of submission, and a references page; the document must follow current APA guidelines)
•    Matrices, which must be exhibits/attachments in the appendix and not part of the body of the analysis (The Strategy Club has excellent templates/examples for exhibits and matrices: http://strategyclub.com/free-student-template/)
Case study deliverables (text must follow this order with APA level headings for each component):
1.    Executive Summary
As you know, an ES is intended to give an executive an overview of the results from the paper/analysis. It is not to tell the executive what it is you are going to show. An executive summary is a brief overview of a document’s purpose, results, and conclusions condensed for the quick reading of an executive or manager.
2.    Existing mission, objectives, and strategies
3.    A new mission statement (include the number of the component in parenthesis before addressing that component)
Great mission statements address these nine components:
•    Customers: Who are the firm’s customers?
•    Products or services: What are the firm’s major products or services?
•    Markets: Geographically, where does the firm compete?
•    Technology: Is the firm technologically current?
•    Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?
•    Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
•    Self-concept: What is the firm’s distinctive competence or major competitive advantage?
•    Concern for public image: Is the firm responsive to social, community, and environmental concerns?
•    Concern for employees: Are employees a valuable asset of the firm?
4.    Analysis of the firm’s existing business model

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