Prepare a 2,100- to 2,450-word paper in which you ...

Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior.

Prepare a 1,750- to 2,100-word case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies.

Case One: Japan to Apple’s iPhone:

Identify the lessons learned by Apple® regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan.

Evaluate how the differences in consumer behavior across these cultures may affect the marketing mix strategy.

Case Two: Would Mickey Mouse Eat Shark’s Fin Soup?

Identify the lessons the Walt Disney Company® learned about consumer behavior and purchasing decisions at Hong Kong Disneyland®.

Explain global issues that may influence consumer behavior.

Learning Team Assignment Consumer Traits and Behaviors Paper and Presentation

Prepare a 2,100- to 2,450-word paper in which you examine consumer traits and behaviors. Address the following:

Identify at least three psychological processes and three social processes that may influence consumer behavior.

Explain the importance of understanding the influence of psychological and social processes on marketing communications.

Explain the relationship between consumer traits and behavior. Provide a specific example.

Analyze how social and cultural settings influence consumer behavior.

Examine the reasons why consumers interpret marketing messages differently.

Include at least eight peer-reviewed sources.
Identify at least three psychological processes and three social processes that may influence consumer behavior.
• Explain the importance of understanding the influence of psychological and social processes on marketing communications.
• Explain the relationship between consumer traits and behavior. Provide a specific example.
• Analyze how social and cultural settings influence consumer behavior.
• Examine the reasons why consumers interpret marketing messages differently.
Include at least eight peer-reviewed sources.
Prepare a 10- to 15-minute oral presentation accompanied by an 8- to 10-slide Microsoft® PowerPoint® presentation.
Discussion Questions
What are the advantages and disadvantages of global promotional strategies? How would you address some disadvantages or challenges?


Get professional help with your research essay paper today from our student essay service. For all your Academic Essay/ Research/ Thesis/ Dissertation/ writing needs at an affordable price. 100% authenticity and on-time delivery/ Overnight delivery/ 6 hours delivery. Try our services and we assure you of getting a good grade in your coursework, Term Paper, Research Paper, Thesis, or Dissertation. Order this paper and enjoy a 20% discount today